Sales
Why Does Your Business Need A Good Marketing Plan?
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. A Marketing Plan is meant to be a structured way of dealing with marketing issues, not a random collection of incomprehensible bits and pieces. A marketing plan is a key component of a business plan […]
Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part II
Every direct marketer has faced the challenge of getting past all the gatekeepers, and grabbing the attention of top executives, each of whom receives over 8,000 messages daily.
Based on our research, the best approach seems to be the following: a series of small hits designed to introduce brand and build recognition, and then an intriguing […]
How Businesses Can Reap The Rewards Of Sales Training
Conducting business today is far different then years gone by. Today, businesses are much more aggressive in their fight to stay on top. No matter what type of business that you own, there has to be a sales department to keep the flow of customers coming in. The proper training is critical to the success […]
What’s The Point Of Sales Training?
Sales is that area of business that is run by people who can talk the talk and those that are successful at sales are typically good convincers and when the prospect of sales training is brought up it is often met with some extremely convincing opposition from those that don’t look kindly on the thought […]
Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part 1
Want to boost response in your B-to-B mailings? Need to break into new markets, find a new application for an existing product to a new audience? Need to reach out to hard-to-get-at executives and get their attention? Need to increase your response rate to the tune of 300% while increasing ROI?
The answers might be found […]
How To Acquire Effective Sales Training
There is no doubt about it, in today’s competitive business world, every business needs an edge over their competition in order to stay in business.
Every business has salespeople, no matter how big they are or what they sell. In the past, each sales person has had his or her own technique in landing a […]
Close More Sales By ‘Seeing’ The Window of Dissatisfaction
Have you ever noticed what happens when you buy a new car? Once you buy it, you start noticing lots of the same car on the road. What’s that about?
Or consider this: Jack and Tonya learn from Tonya’s doctor that they’re about to have their first baby. Now, everywhere Jack goes, he sees pregnant […]
Effective Strategies For Selling Books Online
There are a number of individuals who specialize in selling products online. There are many different products that sell rather well. One that is growing in popularity among internet consumers is books. Many people have found that they reap quite a success for themselves by simply taking books and selling them for profit in an […]
It Has To Be Good
I was talking to a client the other day about the complexity of building a compelling web presence. I was explaining that it was not just about design of the web page itself (which has to be good) or about the quality of the content (which has to be good), or the way it […]
4 Sales Tips for Attending Business Expos
Unfortunately, not everyone views expos as opportunities waiting to be found. Generally speaking, women invite a friend to Go-with and they routinely walk up and down the aisle not really investigating what there is to be offered. In contrast, the men walk the aisles stopping where they are most comfortable and able to […]
