Author Archive
Getting More Done with Yahoo! Search Marketing Automation
There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Yahoo! has some interesting automatic management options that we have found to work fairly well.
The first option is its Tune Up Campaign feature. With this option, Yahoo! will perform an […]
Using Google’s Preferred Cost Bidding Option to Reduce Your Risk of Overpaying for Keywords
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you often have to be willing to bid high to get your actual cost […]
How to Promote a Web Site for $100 and 8 Hours Per Month
If you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? I answered a question similar to this recently on LinkedIn and thought it was an interesting mental exercise. What would you do? The following is what I would recommend a web site owner […]
Using Targeting to Maximize Your Pay Per Click Performance
Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others.
If you operate […]
Unusual Uses for Cork
The most common use for cork remains as a means of capping wine bottles. There are now modern alternatives for this service, such as plastic stoppers, but traditional cork stoppers remain the most popular choice for wine purposes. In fact, it has been reported that cork accounts for only 15% of cork usage by weight, […]
America: For Sale to the Highest Bidder
America is steadily being purchased by foreign interests. For years, the U.S. government has sold treasury bonds to anyone willing to buy them to fund our country’s budget deficits. There is mounting evidence that foreign interests are now switching some of their funds to private American securities - stocks and bonds issued by private companies. […]
When Declaring Bankruptcy is a Good Option
Bankruptcy is a legal process intended to help individuals and companies who are unable to meet their debt obligations. Bankruptcy can help you get control of your financial situation and help you maintain possession of property to which creditors might have a legal claim. The process can have very negative effects on your ability to […]
Five Proactive Strategies for Dealing with Your Credit Card Company
Okay, so you’ve gotten carried away in years past, and now your credit card debt is more than you can handle. It happens. Or maybe you’ve been hurt on your job, or have been in the hospital. These situations could also cause you to fall behind on your credit card bills. What do you do? […]
Bringing Your Message to the Masses with Google Radio Ads
The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to “Create an audio ad campaign”. Sound familiar?
There are probably a lot of marketing theorists and business school professors […]
How Excessive Government Debt Hurts the Common Man
In order for the U.S. government to fund wars, pay farmers not to raise crops, build bridges to nowhere, and all the other excellent things it does, it issues debt. Currently, that debt is to the tune of $9.2 trillion - $5.2 trillion debt in debt held by the public, and $4 trillion in intragovernmental […]
