Author Archive
The Search Engine Optimization Content Cycle
On the Web, content is still king. Content creation can help you achieve several goals for your business:
1. It can help establish your reputation as an expert in your industry.
2. It can help tremendously in search engine rankings.
3. It can drive direct traffic to your site from people who find your content on other sites.
4. […]
Lessons from the Presidential Primaries
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing:
1. Successful search engine marketing requires diligence.
2. You must make the most of the visits to your web site.
For example, in the Democratic primaries, Barack Obama ran an ongoing paid search campaign so that his marketing message […]
Secrets of a Search Engine Coal Miner
My company is involved in the business of search engine marketing - high tech stuff involving computers, mathematics, and lots of analysis. But in many ways, I’m a lot like a coal miner. I am often put in the position of having to promote my client’s web site against much larger companies with much larger […]
Seven Questions for Your Potential SEO Firm
SEO is a confusing service to purchase. If you talk to different search engine optimization companies, you will hear a lot of the same things, yet when it comes to money, prices will be all over the place. You’ll likely receive quotes ranging from $100 per month to over $5 thousand per month. So how […]
Measure Your Life’s ROI
I was having a conversation with my brothers this morning about past mistakes, and a thought popped in my mind that I thought I would share. Much of what we do here at my company is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us money, and […]
What Are Your Web Statistics Telling You?
You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. The more you dig, the more of that story you will learn. For example, here are some of the types of things you can learn:
What keywords are profitable? This is […]
How to Use RSS to Promote Your Web Site
RSS, which is generally defined as standing for “Real Simple Syndication,” is a file format that allows for the streaming of text Web content. It has two primary marketing uses, and you should probably make use of both to some degree in your web site marketing campaigns. The two uses are to stream content from […]
The Six Minute Pay per Click Firm Interview
From the people who designed your web site to the people who create your traditional advertising, it seems like everyone claims to be experts in search engine marketing. The problem is that most web site designers don’t know much about search engine friendly design because it’s contrary to many things a designer might want to […]
Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. Web site designers, ad agencies, programmers - they all claim to do it. Intuitively, it makes sense. The company that designed your web site should know how to promote it. The company that creates your advertising […]
Understanding the Difference Between SERP Ads and Content Network Ads
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. Search engine results pages are what you typically think of when discussing pay per click. Your ads are displayed when users search for terms that are the same […]
