Author Archive
10 Marketing Commandments You Need to Follow
Small business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally considered the most important function of a business. Without a steady inflow of new customers and prospects, the business will quickly come […]
Marketing on the Offensive
As we start to tread on what some experts call a “sluggish period”, I’m compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more of your attention as leads become more scarce.
But perhaps this cooling period is just what your business needs. […]
Atlanta Marketing Options are Abundant
As business continues to grow in Atlanta and technology improves, the marketing tools used to communicate with consumers is expanding at a rapid pace. This is a blessing and a curse. The added resources and tools make it easier to communicate in a manner that is most appropriate for the type of service, […]
Be Different or Be Extinct
We go about running our businesses 24 by 7. We handle all of the customer issues, we make sure the numbers are right, we coordinate all of our resources. If there’s one thing we forget to do though is let the world know how uniquely we do things. I think the reason […]
Harness the Power of Print Ads
So what’s the magic formula for making your money multiply in print advertising? For small and medium sized businesses, print advertising feels much like going to Las Vegas and putting money down on the table. And often times, the owner gets burned.
Well, the problem centers on the way you’re going about it. […]
Beating the Dead Marketing Horse…All Hail the Power of the Internet
By the time you finish reading this sentence, about ten people will connect to the internet for the first time. That’s right, as every week passes, more and more people are turning to the internet to interact and to look for products and services. The wonderful thing is that your web presence stays […]
US Postal Service…Your Marketing Buddy
One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other […]
Marketing’s #1 Rule
You can choose to read about all the marketing tactics you’d like, but the first step in a healthy business is the planning part of marketing. It’s so easy to get caught up in the “marketing event of the week”. But this isn’t how effective marketing is carried out.
I used to […]
