Author Archive
Selecting Keywords for Your PPC Campaign
When selecting the keywords for your PPC campaign, my general rule is that it is better to have as many keywords as possible since you will only pay by the click. That way, just in case someone searches even an obscure term, your ad will be displayed.
Keywords To Improve Sales
If the focus of your PPC […]
PPC Ad Positioning - Does It Pay to Be #1?
Different positions for a search engine pay per click ad can elicit different quantities of clicks and different types of searchers. So how do you decide which position is best for you? While you’ll most likely have to test several different positions for different keywords, here are some guidelines that might help get you started.
Positions […]
Do-It-Yourself SEO: How to Get Started
Search engine optimization is the top way that visitors find websites today. So how do you optimize your website?
Selecting Keywords
Keywords are the terms that you expect targeted prospects will use in search engines to find your company.
Choose Keywords Associated with Your Company’s Focus
When selecting keyword, start by selecting keywords that best describe your company’s focus. […]
