Author Archive
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
It may feel like your present economy is a re-creation oe Charles Dickens 1859 Tale of Two Cities: The best of times . . . The worst of times.
Many new folks may be pouring into your area, scores with above average incomes. This kind of influx can create a best of times […]
Your Business Sign Needs To Tell What You Sell
With election season approaching, there will soon be signs everywhere you look.
The purpose of these political signs planted here, there and everywhere is to sell a candidate or a concept. . . to brand their likeness into our minds before we pull the lever or punch the chad.
For the next several months, we […]
Improve Your Customer Service And Retain The Customers You Have
Crappy customer service is everywhere: unmanned checkout counters, personnel wandering about, employees chatting or text messaging on their cell phones . . . as a partial list. Poor service has become the norm rather than the exception.
Business owners and managers take note! Here are some troubling […]
Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
Every day in every newspaper I see many examples of why most ads do not work . . . in the sense of getting customers to come in or call. Far too many ads fail because they had no chance to begin with.
Avoid these 11 mistakes and improve your ads immediately:
1. Using […]
The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices
When you Google anything to do with increasing sales you will have thirty-one million six-hundred thousand websites to choose from! Talk about information overload!
When it comes to ideas for increasing your business revenues, it is a daunting task just to know where to start. The one place you should NOT start is by […]
Brainstorm Ideas That Will Set Your Business Apart From The Crowd
Whether you own a mature business or are just starting up, brainstorming sessions need to be a regular happening in your business model.
Not too many years ago, brainstorming was only being done in advertising agencies in major cities. Not any longer. Brainstorming has become a must for ALL businesses.
Customer […]
The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche
Niche marketing means marketing to a select group of people that share a common interest. Niche marketing is the exact opposite of trying to appeal to a general group of people that have little if anything in common-as in everyone.
Here are seven guidelines that will help you set up or revise your niche:
1. Every […]
What Are Your Customers In This Internet-Exploding World Really Looking For?
I do not know exactly what your customers are looking for. But you better know. No room for guesswork or generalizations here. No need to go into a philosophical discussion on needs vs. wants.
In order to effectively grow your business and create ads that get acted upon (not just seen!), you must […]
Exactly What Is A Niche And Why Does Every Small Business Need One?
First of all, a niche is not a gimmick encased in a silver bullet. A niche is nothing more than a fancy word for a specialty and specializing is the name of the game in growing a small business today.
Niches are at the heart of every successful business, product or service. […]
The Two Musts For Every Small Business: Consistency And Service
Confusing a customer is an absolute no-no in all businesses but especially in a SMALL establishment. If a small business flunks consistency and service, they will rely on advertising to constantly attract NEW customers.
Most people do not automatically return (at least not soon) to any business that treats them indifferently or delivers […]
