Author Archive
In Praise of Press Releases - A Frank Discussion on Form And Function
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often […]
Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle
Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there - […]
Grassroots Marketing is Dandy
Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by…dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were.
So there I am, gazing out upon this sea of golden […]
Fonts Are Like Spandex - One Size Won’t Fit All
Let me start by saying (in my best Jack Nicholson-esque voice) that if you can’t “handle the truth,” you may well be offended by this article. Consider it a disclaimer. Feel free to disagree…your mileage may vary.
Still here? Good. Let’s get to it then, shall we?
Yes, I am a Fontaholic
They say that admission is the […]
News is a Four-Letter Word
This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news?
Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not […]
A Death Sentence for Sales People - Failing to Know Your Customer
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don’t know who needs your product and why they need it - you’ll be about as effective as a death row pardon […]
What’s Wrong With Classic? Acknowledging that New Isn’t Always Better
My first childhood crush was on the cartoon Speed Racer.
When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of Trixie. […]
Product Knowledge - A True Story that Supports Its Importance
My very first job was working for the department store chain J.C. Penney(R). I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were flipping burgers or slaving over deep fryers, I was honing my early sales skills, and thoroughly enjoying a shopping mall […]
Profit Building Strategies: Leveraging Testimonials
You can’t put a price tag on a good reputation. At the risk of sounding like a MasterCard(R) commercial, It’s priceless.
Folks, we’re living in the Recommendation Age. Social networking and community-driven content sites are launching and growing at an incredible rate. With only a few clicks of your mouse, you can get restaurant, movie and […]
Profit Building Strategies: Niche It, Niche it Good
The word “niche” may be all the rage these days, but it really isn’t a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of years.
Now, don’t panic if you have an established business; you can still carve out a niche market for yourself, if […]
