Author Archive
It Has To Be Good
I was talking to a client the other day about the complexity of building a compelling web presence. I was explaining that it was not just about design of the web page itself (which has to be good) or about the quality of the content (which has to be good), or the way it […]
Businesses at Severe Risk if They Don’t Embrace Web 2.0
Web 2.0 is not a new technology. Rather it is a whole new way of thinking about information, other people and how they interact. This will have an increasingly important effect on the way that companies do business.
Web 2.0 is distinct from web design and requires a change the way firms interact with […]
The Black Art of Selling in the Web 2.0 World
If you have been living in a soundproof box for the past few months you may not be aware of this, but Web 2.0 is coming faster than anyone could ever have imagined, and it is going to affect just about every business. Put simply Web 2.0 is the extension of the internet. […]
How to Prepare for Your Sales Job Interview
I am frequently asked about questions that may be asked at a sales rep job interview. Everyone wants to know “How can I ace my job interview?
In this article we are going to look at tips on how to present yourself in the first interview, how to answer interview questions, how to prepare for your […]
How to Run a Leadership Activity
The big buzz in the Learning and Development community is about Leadership development. “If only we could train good leaders,” goes the argument, “we could be beat the world”
This belief is so well ingrained that hardly anyone stops to question it. But when you step back for a second, there are a number of […]
How to Organize and Run an Assessment Centre
Recruiting staff has never been easy. But with changes to legislation employers are having to be ever more careful as they assess candidates. An employer’s first responsibility of course is to recruit the best possible candidate for the job; but increasingly, they must also be able to demonstrate that the process used for […]
