Author Archive
The Invisible Audience at The Trade Show
When preparing your booth for a Trade Show you might think the attendees should be your primary focus. After all, that’s why you paid the big bucks, right?
In all actuality, this is only partially true. In fact, the full truth just may surprise you.
In most industries and organizations there are people that Malcolm Gladwell […]
Know Your Show, Know Your Market
Trade show events are held in every major city, numerous times each year. Massive industry marketing campaigns are waged to entice new prospects to come view what is new for the next season. If you have never been to a major industry trade show, it is worth the price of admission to see some […]
Shipping Companies Can Trash Your Stuff and Just Walk Away
Trade shows are big business, and an important part of big company marketing efforts. Expensive displays, merchandise, marketing collateral, all of these items are needed for a good trade show booth. And these items are often shipped via commercial carriers, to arrive at the trade show venue ready for set up.
When you put your trust […]
