Author Archive
*Free* - Still the Winner in Dental Advertising
I often get asked by clients and others, “Isn’t the word ‘free’ overused in advertising and isn’t there a better word, and doesn’t it attract the ‘wrong’ type of patient?”
Wow… That was a mouthful.
I can attest to the word *free* being the most powerful word in the English language, when it comes to advertising.
Why? I […]
Dental Internal Marketing Systems - The Follow-Up
I receive a lot of questions; people asking me what kind of follow up systems I recommend. Today, I figured I would cover a couple of ways to follow up with those patients that scheduled, as well as those new callers that may not have scheduled.
First things first… You cannot follow up with people if […]
Internal Dental Marketing, Don’t Judge - Offer…
As you and I both know, not every patient that walks in the door is average. Some spend more, some spend way less. But, each of them are deserving of the best care, right?
So, how do you get your “average” production per patient to increase without increasing what the below-average spender spends?
Here’s an important lesson: […]
Dental Advertising, What Demographics Should I Mail to?
In the case of dental marketing, there always seems to be a strugle over what demographics to choose for a mailing program.
If you are looking for an answer like “you should focus on 25-50 year old women who have an annual income of $40,000, live in a house valued over $200,000, and like to golf […]
Your Dental Practice Marketing Grunt Work
I was over at the Oregon Coast this weekend. My wife and I hit a couple of beaches and one of our favorite restaurants, Mo’s. Mo’s is a coastal institution.
Oregon has Mo’s. Washington, has Ivar’s.
Both are/were HUGELY successful (I know Mo’s is and has been for some time, I have insider info; in the […]
Attract New Dental Patients With Third Party Endorsements
Many times in marketing, we get caught talking about ourselves. Promoting yourself is a great way to get the message out about what you do, and whom you help.
As Donald Trump says, “Brag about yourself and your accomplishments because no one else will.”
I disagree with Mr. Trump. Although promoting yourself and your practice is […]
Attract New Dental Patients, 6 Steps to Securing “Shoppers”
Tire-kicker, freebie-seeker, shopper… these words are enough to send a shudder up any dentist’s spine.
But what is it about shoppers that frustrate you? Is it the fact they almost force you to compete on price, or is it the fact that they leave you talking about “the one that got away?”
In any case, a lot […]
Dental Office Marketing - Do It For Your Patients, Not Yourself
First of all, don’t skip this article thinking you have heard this before. Yes, you do know the patient truly pays your bills, but I still, time and time, again catch examples of mixed messages going out. Are you trying to draw new patients, or draw the glorious attention of your peers.
I don’t know […]
From a Dental Marketing Consultant, How to Handle the “Slow Down”
I have never yet come across a client who enjoyed slow downs. They’re depressing, annoying, draining and just a HUGE pain in the butt.
However, they happen to the best of us. The momentum slows down and the energy from us and our teams gets sucked right from our stomach - like a sharp turn on […]
Dental Practice Marketing, Email Rules of Engagement
The following story has been posted by many (if not all) of the major news companies around the world including Yahoo, AP, Reuters, BBC, and many other websites, have also reprinted the story.
For those of you that didn’t see it, here is the run down:
Lawyer Paula Brosnahan, 33, and her fiance Steve Hausman, 36, who […]
