Author Archive
Create ONE Remarkable Marketing Message for Consistency, Clarity and Results
What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics?
90 percent of small business owners do not have a marketing plan, yet most know that it takes seven to […]
Power PR Tips to Capture That Big Buzz
It’s coming — the 35th anniversary of the Ski Foundation. And just like many small business owners, organizers of the 3-day event with cross-country ski races for all ages and fitness levels are counting on mass publicity to capture a cascade of last-minute registrations. They have a great hook — 35 years of inspiring skiers […]
Niche to Streamline Marketing & Boost Success
One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker.
The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living […]
Simple Holiday Marketing
Tis the season for parties, gift giving AND marketing. While many small business owners think December is a time to put marketing on the back burner, we think otherwise.
Holiday gatherings can be a good time for small business owners to market. Why? A key Guerrilla Marketing tactic is networking, and networking is a natural […]
The Secret to Off-the-Charts Marketing Success
When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that’s all it is. A part. Marketing is much bigger.
We want to help you think about your marketing in a whole new way and will start by sharing a key marketing concept we […]
Looking Good in Print and on The Web - Guerrilla Style
As a small business owner, one of your biggest challenges is marketing your product and/or your website. You can play it safe by doing exactly what everyone else is doing. Or you can embrace the low-cost, high-impact Guerrilla Marketing tactics advocated by Jay Conrad Levinson.
Guerrilla Marketers rely more on imagination than large marketing budgets when […]
5 Secrets to Reaching Target Customers Through The Media
Small business owners with limited time and budgets know it is critical to identify target markets - customers as well as media - for big results. Many, however, don’t know where to begin. Focusing on three keys will skyrocket success.
Key #1: Know Your Target Audience Like the Back of Your Hand
Your target market […]
Five Keys to Spying on Your Competition - Guerrilla Style
Call it research, but why kid yourself? What you are doing is spying.
And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect of your competition’s operation and then objectively compare it with your own.
A prim […]
The 11 Keys to Guerrilla Marketing Success
If you own a small business then it shouldn’t come as any surprise to you that one of the main problems facing most small businesses is marketing. How do you get your message out there? How do you make your business stand out from your competitors?
And, possibly most importantly, how do you do it at […]
Good Dogs Ready to Teach You Some New Marketing Tricks
Dogs. They have a way of bringing out the soft, tender side of men, women and kids. And they’re big business. According to the American Pet Products Manufacturers Association (APPMA), 39% of American households own at least one dog. The APPMA estimates pet owners spent over $15 billion on food for their pets in 2006.
If […]
