Author Archive
A Proven Way To Boost Your Customer Numbers and Increase Your Sales
It is important that you are aware of who it is you want to sell your product/service to. Recognising your target market is an important step in running a successful business.
Many new businesses believe that their customers are anyone who buys their product. However, if you can define exactly who your market is and […]
Reduce Effort, Stress And Risk When Starting A Business
How do you cope with the ‘millions’ of tasks when running a Micro or Home based business (HBB), especially if you work on your own (or maybe have occasional assistance) and still have time for yourself and/or your family?
How do you know which tasks are important and which are urgent - or do you […]
The Customer Is King
All too often we think ‘we know what is best for our business’ when in fact we do not know if the customer agrees with us or not! The good news is that most business operators are keen to gather new information - but the bad news is that many will never put any of […]
Sales That Sizzle
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is - you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, […]
Awards Are A Great Marketing Tool
When we hear of others winning business awards, we tend to think that they are people who have really got ‘their act together’ and are very good or very lucky or both. We don’t realise that because so many business operators feel this way, that in fact, very few actually will take the trouble to […]
How To Write For Children And Win Over Parents
The obvious skill of being able to communicate in a language that the age group you are targeting, is an evident one. Choosing a topic that the child relates to is all important. In many cases it is also deemed to be imperative to include graphics - again, depending on the child’s age; BUT all […]
