Author Archive
Product Publicity Or Business Publicity? What Is The Difference And Which One Is Right For You?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line.
Sure, […]
The Increasing Power of Publicity — And How It Can Benefit Your Company
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed.
“Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have […]
I Can’t Afford A Publicity/Public Relations Campaign — Can I?
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.”
Over the past several months, I have been conducting an informal […]
