Author Archive
Online Shopping, E-commerce & E-Tail Marketing
Who thought shopping online could be so easy, simply opening a browser, conducting a search, finding a great product online and making a purchase is nothing out of the ordinary for millions of consumers each day.
The advantages of shopping online are (1) zero traffic or commuting time (2) no need to stand in long checkout […]
SEO Basics - Starting With Search Engine Optimization Basics
SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.
Relevance is the underlying criteria that search engines reward, if your content is […]
Leveraging Older Content to Develop New Traffic
With the current state of internet marketing, most independent companies (meaning those not part of a franchise or corporate umbrella) have to deal with very real consequence of competing in the marketplace with limited capital to spend on advertising and marketing.
As a result, business with larger budgets who understand the intricacies of online marketing, […]
Catchy Headlines Have Higher Conversion
Getting the attention of the reader can make the difference between a thriving online presence for your website or blog vs. crickets chirping and no traffic in sight. When you think about it, having a well positioned opportunity to get picked vs. actually being clicked is what true optimization is all about.
It’s the little […]
Organic SEO and Plucking the Low Hanging Fruit
Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful.
Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics.
Conversion is all About Trust
The […]
The Four Facets of Search Engine Positioning
It’s not just one facet of search engine optimization that creates a top 10 ranking for a website, it’s a combination of dozens of factors that affect the relative outcome and ranking of a website.
How each element cultivates and culminates is directly responsible for your website taking on the persona of authoritative stature or […]
Search Engine Marketing Thinking Outside the Box
With search engine marketing, momentum is everything. Which momentums are you establishing that define your business as a whole.
Are you consistent in your marketing message? (or is it diffused) If you have a blog, do you post frequently on a schedule? (or just when you feel like it) What about building links (when you want […]
Understanding Search Engine Optimization
For those unfamiliar with the practice of search engine optimization, also known as the acronym SEO for short. SEO involves utilization of a series of strategies, tactics and techniques to streamline the content on your pages that make them more appealing for search engines spiders (the programs that scour the web and index your pages). […]
SEO is About More than Just Traffic
With all the emphasis on search engine optimization, I think far too many individuals have missed the boat entirely. SEO is not a cure-all for website ranking aliments. Oftentimes it is the content that is in question.
Without relevance SEO is a lost cause, since search engines were abused with meta tags in […]
All SEO Services are Not Created Equal
All SEO services are not created equal, some search engine optimization companies specialize in organic SEO, others in pay per click marketing (PPC)while yet others specialize in web 2.0 social media optimization, video optimization, long tail search engine optimization, etc. Each internet marketing strategy is filled with it’s own set of unique challenges, circumstances and […]
