Author Archive
The Process of Yoga Instructor Certification
Those who have taken their love for the discipline of yoga, and turned it into a profession, report a remarkably high level of job satisfaction. Whether you want to start your own business, or simply want to teach a few yoga classes per week, quality training is essential.
The number of yoga schools, and courses available, […]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 4)
“The Internet is not everything” - when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean?
When it comes to advertising, and marketing, your web site is only part of your marketing mix. You […]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 2)
Natural Search engine ranking presence, on multiple keywords, also requires significant knowledge of Search Engine Optimization (SEO). Although you are a Yogi, you should look at SEO as a hobby because good and reputable SEO experts cost big money.
Therefore, stay away from SEO services that will “get you ranked with 12,000 search engines for $9.95.” […]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 3)
Another clear fact about Internet advertising, for your Yoga teaching services, is the return-on-investment is there. Let’s face it, only people my age, or older, still read the Yellow Pages. Forget the papers, unless you can afford to be on the front page or right next to a mailing label. Most of the people who […]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 5)
If you want to keep your Yoga students coming back for more, you have to keep your classes interesting. Don’t keep doing the same thing every week. How would you feel if the restaurant you went to served you the “usual” every time you sat down? Most of us would change restaurants, because it’s boring.
If […]
Insider Secrets to Marketing your Yoga Teaching Service (Part 1)
There are many choices, when it comes to advertising and marketing your Yoga teaching skills for Yoga studios and Yoga instructors. As I’ve mentioned in other books, and interviews, the biggest difference between advertising and marketing, is cost. Advertising will usually cost you money. Marketing and public relations can sometimes cost you nothing, if you […]
What You Should Know Before You Write Web Sales Copy (Part 2)
What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.
In order to bring in unique visitors, your sales letter must be content rich. Once your prospects […]
What You Should Know Before You Write Web Sales Copy (Part 1)
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.”
Writing good, or excellent, sales copy for the Internet, is […]
Website Conflict: Design vs. Marketing (Part 2)
Let’s continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at all, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don’t need to submit your site every month - […]
Website Conflict: Design vs. Marketing (Part 1)
What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?
Hopefully, you are already clear on which is more important, but let’s look at a few points to get through this impasse. Your website is either […]
