Author Archive
Making Service Centered Sales The Focal Point Of Your Business
As a real estate agent, it is really easy to find yourself chasing after the almighty dollar. Typically, when sales are great, customer service may become less than stellar. Some agents find themselves paying more attention to commissions and bank account statements than the living, breathing people behind their deals.
This approach may work for you […]
Create A Customer Dialog: Start a Real Estate Blog
The technological advances of the past decade have increased the efficiency of communication and the speed of information gathering by leaps and bounds. The advantage gained from learning to use such technology really sets you apart from the pack. Real estate is an industry that has been completely overhauled by the computer age.
For example, […]
Jumpstart Your Real Estate Referrals
How many times has your mother told you she’s proud of you? Then tell her to spread the word and give dear old Mom some business cards to hand out to her friends at her next bridge game.
Referral business is essential to any successful real estate agent. If you’ve done a good job for a […]
Buyers Scared of Market Minefield
With all the talk in the news lately about the housing market falling apart, buyers are getting more and more fearful every day. A good real estate agent must know how to set their minds at ease in this minefield of a market.
Buyers are watching carefully as builders relentlessly slash the prices of new homes […]
Using Neuro-Linguistic Programming To Close The Deal
If you aren’t closing as many real estate deals as you would like, you need to learn how to speak another language. I’m not talking about learning Spanish, French or German. You need to learn to speak the language of sales if you want your conversations to translate into profits.
Neuro-linguistic programming, or NLP, might […]
Prospect for Gold on the Phone
Phone prospecting often sounds about as appealing as selling knives door to door. No one wakes up in the morning eager to call around to strangers and ask them for business. I don’t know about you, but getting yelled at or hung up on for an unsolicited call really isn’t my idea of a good […]
Coaching is the Key to Your Success
When I was a small, I joined a softball team at the tender age of six. I had absolutely no idea how to hold a bat, let alone hit the ball. I wasn’t even completely sure how to run around the bases the proper way. But thanks to great coaches, I learned everything I needed […]
Housing Market Mired in Foreclosure Fiasco
After five of the most prosperous years in recent memory, 2006 saw the real estate market go bust. Low interest rates combined with a strong economy fueled the market for the first half decade of the new millennium. Last year, however, saw sales of single family homes fall nearly nine percent across the nation. […]
How Realtors Will Survive This Real Estate Meltdown Market
Chances are what you are about to read will confront your beliefs about yourself and your real estate business. If you feel some discomfort as you read this, I want to congratulate you. Why? Simple; if you are uncomfortable but read on, then you are the rare person who is willing to accept that change […]
Stop Objections Cold with the Proper Script
The hardest part of sales is learning how to overcome objections. Whether you are selling cars, shoes, vacuums or houses, every sales professional must possess this skill. You need to know what to say, how and when to say it when your customer tells you what is on their mind. After all, these objections are […]
