Author Archive
Using Positive Persistence As A Selling Tool
You’ve probably heard the story that it took Thomas Edison 1,000 tires before he invented the light bulb. But did you know that, 12 publishers rejected J.K Rowling’s first Harry Potter book before an obscure publishing house finally picked it up? That Decca Records turned down the Beatles?
That Walt Disney was fired by a boss […]
Timing Your Stay-In-Touch Messages
If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.
Staying in ongoing contact is often the most difficult component of the process. Part of the challenge is uncertainty. How often should I be in contact? What should be the content of […]
Successful Networking Strategies
Let’s spend some time on the subject of networking. With all that has been written about networking one would think that we are a nation of highly skilled networkers. Unfortunately, this is not the case.
“An important lesson in networking is that you have to keep at it. I made the mistake a few years back […]
How To Market Your Services or Products
Let’s talk a little about marketing your products or services.
Now when I speak of marketing, I am referring to something quite separate (although complementary) to sales.
A marketing system, when it’s done right, offers you a lot of benefits. Chief among these is that your sales team only spends time talking with prospects who have […]
How To Write A Really Great Marketing Letter That Makes Readers Take Action
Unfortunately, many marketing letters do not end with a compelling call to action. When you’re developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.
Marketing […]
How to Write A Compelling Marketing Letter That Actually Gets Read.
Ask a typical consultant where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable “feast or […]
How to Maximize the Business Potential of Your Next Speech
How can you maximize the business potential of giving a speech? Rainmakers don’t simply rely on someone in the audience happening to call them. By the same token we don’t want to waste a lot of time with people who are unlikely to ever purchase our services and just happen to be at the meeting […]
Money Talks: How to Build Your Visibility Through Public Speaking
“I started off speaking because I had always heard that it was a good way to build your reputation. In the beginning I would speak to anyone who would invite me. In a way that was good, because it gave me the chance to hone my speaking skills, which weren’t that great in the beginning. […]
Overcoming Writer’s Block. How to unleash the writer inside of you.
We’ve all experienced that sinking feeling you get when you look at an empty computer screen or a blank sheet of paper. Starting to write is the most difficult part of the process, and this is where formulas can help get you over that initial speed bump.
The first and easiest one is the interview. You […]
How To Get Your Calls Returned By Becoming an Industry Expert
Mary Haven, who is a top rainmaker for her company believes that she gets her calls returned because her clients know that she has a wealth of knowledge about what’s going on in her industry. She can discuss business trends as well as who’s been promoted, demoted or changed jobs. This type of industry knowledge, […]
