Author Archive
Digital Signage: Here Comes OLED!
I’ve often written in this space about the impact digital signage is having on how businesses communicate their marketing and informational messages to customers, workers and other constituents.
While the attributes of digital signage, including its similarity to television, the speed and ease with which content can be updated and its ability to integrate interactive elements, […]
Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix
Since beginning this column last fall, I’ve attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium.
I’m not alone on this mission. An excellent white paper from Profitable Channels makes a strong case for digital signage networks as an effective […]
Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner
A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display technology and will secure its position as the clear winner within a decade.
Let me state for the record, I have no favorite in this battle. But […]
Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.
But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their […]
Digital Signage: How to Put the New Medium to Work at Hotels and Resorts
Digital signage is making itself felt in a variety of vertical niches, like retail stores, higher education and medical facilities, but no where is it finding greater acceptance as an attractive alternative to printed signs than at hotels, resorts, convention centers and other businesses falling under the heading of “hospitality industry.”
The reason is simple: These […]
Digital Signage: InfoTrends Sees Significant Growth for Narrowcasting
Market research and consulting firm InfoTrends last month forecast strong growth for digital signage in North America for narrowcasting applications between now and 2011.
The research firm expects compound annual growth rate in the number of narrowcast digital signage screens of nearly 12 percent between 2006 and 2011. It also forecasts strong compound annual revenue growth […]
Digital Signage: Apple’s iPhone Touts Growing Touch Trend
Unless you live in a cave, you’ve probably noticed Apple has launched its much ballyhooed iPhone this week. AT&T, the phone’s exclusive distributor for the first six months it’s on the market, has already added thousands of employees nationwide to handle consumer demand at retail centers. It reports anticipating sidewalk campers waiting in line overnight […]
Digital Signage: Planning For Predictable Contingencies
I can’t get a simple song I learned so many years ago at Boy Scout camp out of my mind: “Be, be, be prepared, the motto of the Boy Scouts; Be, be, be prepared, the motto of the Scouts….”
Professional communicators responsible for creating content for digital signage networks and private TV channels should take note […]
Digital Signage: Adding EAS Support
Since private TV channels and digital signage networks disseminate information quickly, it is feasible to use them for emergency messaging when a threat is posed. However, unlike Emergency Alert System messages transmitted by radio and TV stations or the wailing neighborhood siren in the distance, the delivery of emergency messaging via private TV channels and […]
Digital Signage Can Save Lives
There can hardly be a driver in America who hasn’t been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it’s coming from […]
