Author Archive
Digital Signage: People Like Interactivity
Perhaps you have a friend like mine. It seems no matter what we do, whenever I’m over at his house, the TV is on. No one may be watching, but the set alternates between some talking head delivering the news and commercial blaring out their sales pitch.
When I question him about why the set […]
Digital Signage: The Top 10 Pitfalls
So, you’ve decided your business or institution will be well served by adding a new digital signage network. Now what?
Where to turn and what to do can be confusing, especially if you’re responsible for your organization’s communications or IT department, but don’t really know anything about a digital sign. While there are many good companies […]
Digital Signage: What Do You Expect? What Do They Expect?
Whether it’s suspended from the ceiling of a retail store, positioned near a gate in an airport terminal, or stationed in a hotel lobby, a digital sign has one basic function: to communicate.
Clearly, the types of communication -informational, promotional or advertising-related- are unique and different. What’s the same is the expectation of the person […]
Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success
A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable audience measurement techniques, and a quandary on the part of ad agencies about how to get paid for placing digital signage ads.
The […]
Digital Signage: A Digital Approach to Outdoor Advertising
In cities all across America, digital billboards are springing up, bringing the benefits of instantly changeable digital graphics, images and text, to a medium where advertising contracts were traditionally sold for months or longer at a time.
As of January 2007, about 400 digital billboards populated the U.S. landscape, according to an article in The New […]
Digital Signage: Three Handy Rules to Succeed
It seems every day brings a new announcement in the digital signage arena -the release of a whiz-bang technology, a new vendor entering the market, some huge sale or formation of a new strategic business alliance.
While news of this sort is interesting and relevant, it can be a bit overwhelming. In fact, it can lead […]
Digital Signage ROI: Sometimes the Numbers are Easy to Get, But Not Often
Ask a savvy investor what’s the five-year average return on the mutual fund he’s using for his 401k investment, and he’ll rattle off the answer quicker than the Fed can print money.
Ask a farmer how much a given fertilizer costs and how much bigger his crop yield is because of it, and he’ll respond with […]
Digital Signage: Keep Them Happy with HD
HDTV is becoming a mainstay in U.S. homes. The Consumer Electronics Association said in June that it expects 16 million high definition televisions will be sold in the United States this year, raising the total number of HDTVs sold here to 52.5 million.
To put that into perspective, TV ratings specialist Nielsen Media Research estimated in […]
Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses
The results of a confidential, four-year study of small business owners and their marketing functions by Miser Advertising and Marketing in Carlsbad, CA, have revealed a somewhat disturbing, but entirely understandable, conclusion.
Marketing is a “time waster” in the view of most small business owners studied. Too many small business owners see marketing as gobbling up […]
Digital Signage: RFID Data Can Open New Horizons for Retailers
A new report from research organization Datamonitor suggests brick-and-mortar retailers can make up some ground on their Internet rivals through the smart use of technologies like digital signage.
The report, “Shop X: where’s the store heading?,” notes digital signage systems have the ability to identify the presence of viewers, thereby turning up or down the volume […]
