Author Archive
Website Marketing Lessons From The Nerdiest Websites On The Planet
Copywriters like me tend to feel superior when we come across a certain type of website.
You know what I mean. Websites that clearly haven’t been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed “internet marketing” into a search engine, let alone taken a copywriting […]
How Testimonials Can Be Your Website’s Best Friend
Imagine you’re a tourist, strolling through a busy downtown area, looking for a place for lunch. Most restaurants seem crowded. But you find an eatery right in the middle of the block …empty.
Do you say, “Wow! a real treat! We will have the place to ourselves!”
Or do you say, “What is wrong with this picture? […]
For Website Marketing: Back-Door Strategies to Stand Out From The Crowd
As a web site marketer these days, in the 21st century, you have to work harder than ever to stand out from the pack. Everybody’s sending out ezines. Nearly all of us hold teleseminars.
Add your ezine and teleseminar and you’re joining a parade down Main Street. Sometimes you can generate leads even more […]
Web Site Marketing Starts With The Right Kind Of Powerful Claim
Recently I was browsing through my emails when I ran across this comment:
“I want to make a really powerful claim — the kind that makes readers sit up and reach for their wallets. How about, ‘We have the secret formula to take your life to the next level.’ Or, “You’ll feel magically transformed after a […]
Website Marketing Strategies: 5 Tips To Motivate Visitors To Stop Browsing and Start Buying
Buying requires action and action requires energy. So when you lull your website visitors into peaceful browsing, they won’t be motivated to take that extra step.
They’ll feel bland and blah. They might even go to sleep.
Most visitors don’t realize they react emotionally to websites. They just forget they visited. They might find ourselves reaching […]
10 Tips to Job-Winning Interviews
These days, you have to work hard to get a serious job interview. After running just one want ad, recruiters will see thousands of resumes. So getting picked for an interview is a reason to celebrate.
But after celebrating The Call, plan for success. You’ll have limited time to impress an interviewer. Even if you […]
For My New Career I Want To Do Nothing
Recently, while reviewing my collection of emails, I came across this question.
“Cathy, I’ve done a lot. But nothing really interests me anymore. The things that tempt me are not financially feasible right now, because one of the things I’d like to give up is working!”
This challenge is more common than most people realize. […]
9 Killer Mistakes To Avoid When You Hire a Copywriter
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most benefit from your investment.
Many of my clients tell me, “I paid for copy and it is sitting in a drawer, […]
5 Reasons Most Time Management Systems Fail (and How You Can Move From Frenzy to Freedom)
We’re all feeling pressured these days. We’re making do with less. We’re on call 24/7 Our email inboxes are overflowing
So - no surprise - we’re getting bombarded with guides to manage our time more efficiently. Visit any bookstore and you will find dozens (maybe hundreds) of titles with “time” in the title. Surf the Internet […]
How to Market Your Service on the Internet When You Wear Many Hats
While catching up on my email, I found this query from an ezine reader:
Q. Cathy, I wear several hats: editing, creative writing, copywriting, and even some consulting. How do I combine these skills into one website? One business? Or do I need more than one of each?
A. This question gets asked often, even by me. […]
