Author Archive
The Essential Time Management Question for Entrepreneurs: Are You Paying Yourself $35 An Hour
Recently I told a friend “Jim” that I was hiring a cleaning service. And I considered hiring a concierge service — someone who will shop for groceries, pick up my vacuum cleaner at the repair store, and take the dog to the vet for her shots.
“That seems so extravagant!” Jim exclaimed.
Jim works for a generous […]
Career Change Begins by Taking These Steps Against Fear
You’re ready to make a big career change. You really want to get going. But youre held back by fear. So you wait…and wait.
Fear leads to paralysis. Then you start what psychologists call “catastrophizing:” imagining the worst that can happen, then magnifying the consequences till you’re predicting a major, irreversible disaster.
Then you feel even […]
10 Unmistakeable Signs Your Website Needs an Overhaul
Most business people know they need some kind of web design. Learning HTML and CSS means learning a whole new language (and if you don’t know what those initials mean, you probably hired a designer).
But many people are convinced they know how to speak and write. So, they reason, why bother with a copywriter? […]
7 Ways to Commit Website Marketing Sabotage
Your website’s mission: Attract clients. Get visitors to sign up. Sell more products.
But it’s easy to get in the way of your own goals. Most professionals and solo-preneurs really want to help others, develop their skills, and share information. So inadvertently they end up sabotaging their own website… and wonder why they’re not getting more […]
Networking 2.0: Midlife Career Change For the 21st Century
When “career counselor” was a new word (and a “coach” blew the whistle at basketball practice), we all read the Parachute book. The standard career advice line went something like this:
“People are bored. They love to talk about what they do. So call them up and ask for information. Eventually someone will offer you a […]
7 Power Tips to JumpStart a Stalled Web Site
You put up a website to attract clients for your professional service business. Maybe you even put up a sales letter - a solo web page designed to promote an information product, tangible product, or seminar.
And so far…nothing! No takers. No sign-ups for your ezine. What’s going on?
(1) Get solid evidence that people want your […]
How to Get More Clients Online By Bragging Strategically
When you click through a handful of websites, it’s easy to feel as though you’re reading one hype-y message after another. “Secret formula to take your business to the next level.” “Magically transform your life.”
But do these claims really win clients? Do they across as credible? Or do visitors click away, muttering, “Hype. Hype. Yeah, […]
Website Marketing: Do You Make These 3 Mistakes With Free Offers?
Professionals — coaches, consultants, financial planners — want to help their clients. They also realize that clients often cannot imagine what service delivery feels like, let alone appreciate the benefits.
So their offer all kinds of freebies to generate leads, convert visitors and attract clients: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs. Being generous, […]
Frustrated With Website Marketing? Use This 4-Letter Word
When I set up my very first website, I must admit I used some 4 letter words. Struggling with HTML, tracking down an elusive web designer, wondering who really had answers…yes, I had many reasons to expand my vocabulary of colorful words.
And when I had slow weeks, I agonized. I asked friendly acquaintances. I paid […]
Why Moving For Your Family Can Be Hazardous To Your Family
You’ve got a wonderful job, a nice place to live and lots of friends. But you realize you miss your family, who live five hundred miles away.
Maybe you just retired and you want to be closer to your aging parents. Or you want to watch your grandchildren grow up. Or you want to get […]
