Author Archive
The 6 Costly Misconceptions about Investing in Apartment Buildings
Real Estate investors are flooding back to the market, buying residential pre-foreclosures at a 20-30% discount. Single family homes are the focus of most investor portfolios and residential properties seem to get all the media attention. Naturally, investors feel more comfortable buying what they know and avoid seemingly different or more complicated products. Fortunately for […]
Designing a Viral Marketing System for your Business
Viral Marketing campaigns refer to the self-perpetuating spread of a brand, product or service. The awareness can be spread by word-of-mouth (slower) or accelerated by the network effects of the internet. A viral marketing campaign encourages people to voluntarily communicate the brand message to a plurality of others. Viral promotions are typically thought of as […]
Bush Rate Freeze Proposal: Better than Nothing
With an estimated $1 trillion in outstanding ARM loans set to adjust in 2008, the number defaults are expected to be catastrophic. On Thursday it was announced that the Bush Administration has negotiated a rate freeze for homeowners in subprime loans that are adjusting beyond affordability. The plan attempts to curb the number of foreclosures […]
Passive Income Business 101
With the birth of Web 2.0, you don’t need to leave your seat to find a dozen online advertisements that claim you can earn passive income by establishing an internet marketing business. The formula sounds simple: Find a niche, drive traffic, push, pull and dangle an electronic product for purchase. Instant gratification and a quick […]
Who Caused the Housing Bust
It’s no secret that median home prices in some parts of the country rose a whopping 40% during 2005. But who can remember the appreciation when we had a balanced market between 2002 and 2004? Not many. To refresh your memory, median home prices rose a measly 4% between 2002 and 2004.
Over […]
Lessening the Credit Crunch for Consumers
With trillions of dollars in Adjustable Rate Mortgages (ARMs) beginning to adjust, most American consumers are aware of the personal hardship and economic difficulty ahead. Many outcries for government support has fallen on deaf ears. What the media won’t tell consmers is the good news. The U.S. government has taken notice and stepped in to […]
Investor Financing in this Crazy Real Estate Market
Here is an overview of the general guidelines and recommendations for investors buying residential and commercial property during this volatile market.
General Guidelines:
With 25% of the foreclosures coming investor-owned properties, it’s understandable why investor loans are one of the most hated on Wall Street. However, Wall Street is still buying these loans for the right borrowers […]
Sales vs. Marketing
Sales, as defined by the American Heritage Dictionary, is “The exchange of goods or services for an amount of money or its equivalent; the act of selling.”
Although this is a good definition of a sales transaction, the process leading up to the sale, whereby a prospect is converted into a client, usually involves a lot […]
Exponential List Building with Viral Bait
The key to relationship marketing is building a list and then developing trust. In the Mortgage business I don’t expect to get a sale today, my product sells for thousands of dollars and my clients have a problem I can solve every 3 years on average. So I have to be in the long term […]
Fear of Loss Drives MLM Business
It’s like something out of Shark Week on the Discovery Channel. A feeding frenzy of professionals from every MLM in the industry staking their claim on what might be the fastest growing network marketing company in the industry and it hasn’t even launched yet. As a person that teaches large corporations how to grow and […]
