Author Archive
How to Put the Customer First and Sell Your Way to Success
Salesmanship is much more than quotas and concentrating on the bottom line. To become the best at sales and marketing, put the customer’s wants and needs first, and you will sell your way to success. The best way to explain this concept is to relate the following true story:
“Jane” is in an automobile accident. […]
Sales + Marketing = Profits
Sales and marketing go together. Without one, there is no need for the other. Unfortunately, many businesspeople have not figured out the formula for success. To realize true profit, the target consumer must be identified, successful marketing strategies implemented, and salesmanship exercised.
So, who is your target consumer? Who is most likely to […]
Three Questions To Answer Before Starting Your Own Business
Why do you want to start your own business; have you done your homework; and, do you have reasonable goals for your future success? Answers to the questions are an excellent beginning, to determine if you are ready to own a successful business. Without the answers to these questions, and more, you need to […]
How to Learn What You Need to Know
You are a creative and innovative individual. You have a great idea for starting a business, but you still have a lot of questions. You need to find the answers. Here are three suggestions on how to learn what you need to know, in order to give your business a fighting chance of […]
How Will You Handle Success?
You have absolute no doubt you will be successful! You have faith in your product or service; you have already done a market survey, and you truly believe the public needs what you have to offer; you are in an optimal location; you have done everything you can possibly do, before the doors even […]
Increase Credibility: Practice Reverse Marketing
The economy is losing ground, companies have restructured and long-time employees are job hunting, petrol prices are skyrocketing, and many families live paycheck to paycheck. Thus, small businesspersons are challenged to compete for customers or clients. Finding a way to increase the bottom line, without selling your firstborn, is often an ulcer creating proposition. […]
How to Find the Perfect Employee for Your Business
Finding the perfect employee for your business can be an arduous task. You must be prepared to wade through unsuitable candidates, to find the right person for the job. As unpleasant as the task of interviewing can become, remember the big picture. In order for your business to grow and prosper, you […]
Priorities Offer Peace
Starting a new business is often anything but peaceful. You have so much to learn and experience. You are dealing with suppliers, maybe outsourcing service providers, managing employees, satisfying customers, and so much more. Any normal person would have good reason to plead insanity.
You have so many responsibilities; the day does not […]
Who is Your Ideal Customer?
You have just spent at least an hour with an obviously well-to-do customer. You answer all the questions, point out the best deals, and practically do everything but kiss her feet. In the end, she very politely thanks you for your time, and walks out of the store empty-handed. Meanwhile, other customers have come […]
The Best of the Best in Customer Service
Competing with larger businesses seems almost impossible when you are just starting out. Trying to foster business growth, when the competition has more resources can be discouraging. The temptation to close up shop and surrender can sometimes be overwhelming. However, a bigger business is not always better. You can still establish a […]
